We welcome the ACCC’s decision on Friday that confirms our position, along with many key honey industry Regulatory bodies in the UK, Europe and the USA, as well as the Australian Department of Agriculture, that NMR testing is currently unreliable.
We agree with the ACCC that consumers need to have confidence that they are purchasing pure honey and we will continue to take the lead and work with the industry and government to continually improve testing. Sourced from our network of over 600 beekeeping families, our Capilano brand is proud to offer only 100% pure Australian honey in all our products – our additional testing confirms this.
Our business focus is to continue to build consumer confidence in the honey on our supermarket shelves, to the benefit of all brands, to support the many hard-working Australian beekeepers who sustain this important industry. We thank our loyal consumers for their on-going support.